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Production notes, photos and promotional video © 2007 Walt Disney Pictures, Spyglass Entertainment.
production notes
aboutsynopsis, notes, interviews and articles
UNDERDOG TIMELINE

UNDERDOG TIMELINE

1960
Buck Biggers, an account executive at the New York City-based advertising agency, Dancer Fitzgerald Sample, teams up with Chet Stover and illustrator Joe Harris to create Underdog. The series was developed to help sell breakfast cereals for their client, General Mills.

1964
On October 3, “The Underdog Show” debuts on the NBC network and continues in syndication until 1973 with 124 episodes total.

1965
On November 25, the Underdog float premieres at the Macy’s Thanksgiving Day Parade. Joe Harris designed the float horizontally to showcase the pup-of-steel in a flying position (and ultimately to ensure he’d get more air time). The float becomes a fan favorite and popular symbol of the parade.

2005
Underdog stars alongside several iconic Marvel superheroes in a popular Visa Check Card commercial, which debuts during Super Bowl XXXIX.

2007
Disney releases “Underdog,” the new live action feature film on August 3rd. The movie stars Jim Belushi and Jason Lee as the voice of Underdog.

NEXT
UNDERDOG (Then) FUN FACTS

It’s a Bird, it’s a Plane, It’s a Frog?!
Underdog is a parody of a number of superheroes.

 
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• talk about it • video review • visual reviewnews • trailers teaser • clips 
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• notes, interviews & articles 1, 2, 3, 4, 5, 6, 7, 8, 9, • 

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